Bialetti

I had the pleasure of producing the Moka Expressions campaign for Bialetti, the legendary Italian coffee maker. We created a series of images designed to tease the launch of their new line of Moka Pots. The creative drew heavy inspiration from 1950s and 60s Italian advertising, channeling the visual language of Fellini and Antonioni into a modern digital campaign that felt both nostalgic and fresh.

As both the Agency Producer and Account Manager, I owned every stage of the project: building and managing the client relationship across all meetings, reporting, and budgeting, developing the creative briefs and production imaging that guided the visual direction, and producing the entire shoot from pre through wrap. Having both roles gave me a direct line between what the client needed and what we delivered on set.

The scope extended beyond the campaign into a full e-commerce website redesign. Working alongside our Creative Director and Bialetti's tech team, I helped reimagine the digital storefront to launch in lockstep with the product release, delivering all supporting assets including banners, thumbnails, and copy so that every customer touchpoint told the same story from the first Instagram impression to the checkout page.