Overview
A three-day brand activation celebrating Brooklyn's creative community through basketball, music, and street culture. Managed end-to-end production including vendor coordination, talent management, and day-of logistics.
Gallery
The Challenge
Coordinate a multi-venue activation across outdoor and indoor spaces while managing weather contingencies and ensuring seamless brand integration throughout all touchpoints.
The Solution
Developed a modular setup approach that allowed for rapid reconfiguration. Created detailed run-of-show documents and backup plans for each day, ensuring smooth execution despite unpredictable elements.
Results
3,500+
attendees over three days
45+
pieces of press and social media coverage
100%
on-time vendor deliveries
Zero
safety incidents
Interested in working together?
Let's create something exceptional.