CALVIN KLEIN - Father's Day 2023

Overview

Worked with Calvin Klein Fragrances for the following digital campaigns:

• Mother’s Day 23’
• Father’s Day 23’
• Summer 23’

Worked with Calvin Klein Fragrances for their digital campaigns as well as their Valentine’s Day production. We were scoped to do 4 videos for the 4 different CK Fragrances (Eternity, CK One, Euphoria, CK Defy)

In addition to production coordination, I dealt directly with the account management side for the client! This campaign was the first campaign where I developed the scope of work alongside with the client. I was responsible for communicating daily or as needed with different client teams (production, marketing, strategy, design, legal, accounting). For production, I drafted the production bid, vetted and sourced production companies, negotiated the production contract between crew and client.

I coordinated all relevant timelines and deliverables (4 final videos and 4 digital asset toolkits for CK social team) around the production, post-production, and delivery of all assets. The toolkits included design templates, asset overviews & recs, 15 social copy suggestions, and brand asset overview summary.

Results