Overview
Produced a series of images for Bialetti, legendary Italian coffee maker. This campaign was designed to tease an upcoming product launch for a new line of Moka. We created a digital collectible series for high-end buyers on Nifty Gateway to promote the launch. In addition, we produced alternate images for their social posts on their channels. To topline what i was responsible for …
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Project Management
- Client interfacing on all meetings, reporting, and budgeting
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Creative Development
- Developed creative briefs, production imaging, and other creative assets to sketch the production stills to client
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Production Coordiantion
- I coordinated all aspects of the digital production including producing, shooting, editing, and final delivery.
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Website Rebrand
- Alongside Creative Director and Bialetti tech team, we redesigned the Bialetti e-commerce website to coincide with product release including the development of assets (website banner, thumbnails, copy) to be used in the marketing efforts of the release.
Gallery
The Challenge
Coordinate a multi-venue activation across outdoor and indoor spaces while managing weather contingencies and ensuring seamless brand integration throughout all touchpoints.
The Solution
Developed a modular setup approach that allowed for rapid reconfiguration. Created detailed run-of-show documents and backup plans for each day, ensuring smooth execution despite unpredictable elements.
Results
Post Project Case Study
Created an exit presentation that was given to clients regarding overall KPIs for the Bialetti campaign.