Produced 4 digital images for Bialetti, legendary Italian coffee maker. This campaign was designed to tease an upcoming product launch. Initially scoped to provide a rebrand strategy, my team and I wound up pitching and providing the following services:

  • Account Management

    • Client interfacing on all meetings, reporting, and budgeting

  • Creative Development

    • Developed creative briefs, production imaging, and other creative assets to sketch the production stills to client

  • Production Coordination

    • Coordinated all aspects of the digital production for 4 GIFs. 

  • Website Rebrand 

    • Alongside Creative Director and Bialetti tech team, we helped rebrand the Bialetti e-commerce website to coincide with product release. 

    • We developed assets (website banner, thumbnails, copy) to be used in the marketing efforts of the release.

Digital Project Management

Bialetti

Post Project Case Study

Created an exit presentation that was given to clients regarding overall KPIs for the Bialetti campaign.

Learn more
  • Black and white logo featuring a cartoon character with glasses and a tall hat giving a thumbs up. The character's body transitions into the bold, block-letter text "BIENAL." Smaller text includes logos for EY, Parthenon, and QULTURE.
  • A presentation slide with a black background and white text discussing a marketing project. The slide mentions capturing a new audience, boosting brand awareness, and generating exponential earned media value with specific services listed.
  • A website landing page showcasing Bialetti's Moka Expressions, with a dark background and a large metallic number 10 on the right. The left side features the Bialetti logo, text about the product, and a 'Mint Now' button.
  • A promotional slide for Bialetti's NFT digital art collection showcasing two digital images: one of a breakfast scene with coffee, croissant, and glassware on a wooden table, and another of a set of white cups and a coffee pot on a checkered table.
  • Two images of coffee and desserts on tables, with text describing a digital art collection and services related to NFTs and creative production.
  • A stylized black and white graphic of a robot with a cone-shaped head, sunglasses, and a raised hand giving a thumbs-up, on a light gray background.
  • A black and white digital display showing the Nifty Gateway Partnership with Bialetti, featuring a coffee mug with a Bialetti logo and a cartoon character of a penguin with a mustache and top hat.
  • A digital display showing four auction lots of art and collectibles, including ceramic teacups, espresso cups, and plates on tables with various objects and a grey background.
  • A MacBook Pro displaying a website for Bialetti with a black background, featuring a coffee mug with a mascot illustration and bright green text promoting Bialetti Moka Express, with additional text describing brand channels and services on the left side.
  • Presentation slide showing three smartphone screens with Instagram posts. The first screen displays a grayscale graphic of a figure wearing a crown and a cloak, resembling a king or queen. The second screen is pixelated, making content unreadable. The third screen shows a photo of a table with a coffee cup, a glass of water, a croissant, a camera, and other items. On the left side, there is text with an overview of a brand social media campaign, including metrics and services provided.
  • Presentation slide showing three iPhone screens displaying Twitter posts promoting Bialetti's Moka Expressions product, with a black background and white text describing the brand's social media strategy and services.
  • A promotional graphic for Bialetti's NFT collection featuring multiple smartphone screens demonstrating articles, social media posts, and images related to the coffee brand's Web3 and NFT initiatives.
  • Slide showing marketing results for Bialetti Moka Expressions, highlighting social media impressions, press hits, country reach, media value, Instagram followers, engagement, Twitter followers, and reach, with black background and white text.
  • Black background with white text reading 'THANK YOU' and the logos 'EY Parthenon' and 'CULTURE' in the bottom right corner.