Project Page

Beauty of Joseon

Brand Activation & Event Production

Client
Beauty of Joseon
Date
August 2024
Location
Williamsburg, Brooklyn
Team
15+ crew members

Overview

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  • BOJ x Sephora Launch
  • BOJ x Sandy Liang

Gallery

The Challenge

Coordinate a multi-venue activation across outdoor and indoor spaces while managing weather contingencies and ensuring seamless brand integration throughout all touchpoints.

The Solution

Developed a modular setup approach that allowed for rapid reconfiguration. Created detailed run-of-show documents and backup plans for each day, ensuring smooth execution despite unpredictable elements.

Results

3,500+
attendees over three days
45+
pieces of press and social media coverage
100%
on-time vendor deliveries
Zero
safety incidents

Post Project Case Study

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Beauty of Joseon Fragrances